Best ways to reach older adults

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And yet this market is anything but stereotypical: it includes people from all walks of life who just happen to be over a certain age. Not only are they a diverse group, but they are also taking to the internet much faster than some may think — in the US, 57 per cent of people over 65 now use the internet according to Statistawhilst in the UK, the overs age group account for more than 20 per cent of the online population. Here are four ways to make sure your campaigns resonate with silver surfers.

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Our recently-released Senior Media Habits Study revealed that senior media habits are not only evolving, but are diverse. With this in mind, how can Medicare marketers develop an integrated marketing strategy to capture an audience with such varied preferences? Based on responses to our survey, we recognized opportunities to effectively reach this segment, and we have a few insights that can help.

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Hospital marketers — like all marketers — can be distracted by the latest whiz bang promotional tool. But new toys can often turn off older patients, who represent an important piece of the patient mix pie for most hospitals. Older Americans are one of the few demographic groups who are holding onto the daily print edition.

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Caring People Inc. Much of that is due to home-care agencies that give them the help they need while allowing them the freedom and independence they desire. Our marketing efforts show seniors how a home-care agency can meet their needs and enhance their quality of life.

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More information can be found in our Cookies Policy and Privacy Policy. While health and nutrition is an important issue for all generations, it obviously becomes more of a concern as we age. As a result, brands like Flora ProActiv which sells a health-related product have a natural affinity with older consumers, and need to tailor their approach accordingly.

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It may surprise you, but grandma and grandpa are online. Using content marketing to reach senior citizens is possible. While many do spend a good amount of time surfing social media posts, the aged audiences are growing, and with them, the demand for content.

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For companies in the healthcare industry, the over 65 demographic is an incredibly important part of your customer base. According to the Transamerica Centre for Retirement Studies, approximately 10, Baby Boomers will turn 65 each day for the next 16 years. The sheer volume of potential customers alone makes it so important to have a strong strategy to connect with this group.

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Because there are so many of them, and more of the population ages every day, an increasing number of businesses are aiming their products and services directly at senior citizens. While there is great potential to profit with a business that serves this particular demographic, you must structure and place your advertisements properly in order to reach seniors. Advertising to senior citizens is not difficult, but it does require a bit of thoughtfulness.

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Take your content strategy to the next level. Sign up for our free, interactive course with online tutorials, worksheets, and more. According to insights by Nielsenin less than five years, 50 percent of the U. As a result, they may become the key to the success for many brands.


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